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The cores accessible, conversational writing style engages students through active learning techniques, while vivid descriptions of businesses, marketing professionals, and entrepreneursthrough cases, exercises, and testimonialsallow students to personalize marketing and identify possible career interests. The core, 6e by kerin and hartley continues a tradition of leading the market with contemporary, cuttingedge content presented in a conversational studentoriented style, supported by the most comprehensive, innovative, and useful supplement package available. Learn marketing vocab mktg chapter 11 kerin with free interactive flashcards. Roger kerinsteven hartleywilliam rudelius studyblue. This chapter provides an overview of basic marketing concepts for those new to marketing. Test bank for marketing the core, 6th edition by roger kerin. The core distills marketings 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single. The core 5th edition rent 9780078028922 0078028922. Learnsmart standalone access card for marketing the core6th edition by roger kerin, steven hartley.

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